About us
Our Story
If it's tasty dumplings you're making, it has to be Atora!
What makes Atora?
Atora sells enough suet every year to make one million dumplings a week. After all, it really is the UK’s favourite suet*. We can trace our history back to 1893 when Gabriel Hugon set up the first ever factory to manufacture shredded suet, in Manchester, UK.
The Only Choice Since 1893
Since then, Atora has been recognised as a convenient, economical and reliable food, with a good storage life. In fact, a tin of Atora suet was among the supplies taken by Captain Scott on his historical trek to the Antarctic in the early 1900s. It was returned to Atora many years later with the contents still pure and intact.
The Origins
The name “Atora” was derived from the “toro”, the Spanish word for bull, inspired by the fact that suet comes from beef cattle.
Hugon used this association in an early marketing initiative: Carts emblazoned with the company name were used for deliveries, pulled by two oxen
Atora Original Beef Suet
Atora was the original shredded suet and for generations has been the number one choice. First introduced in 1893, Atora continues to be made to the highest standards using only our finest ingredients to assure you of delicious results every time.
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Atora Vegetable Suet
Atora was the original shredded suet and for generations has been the number one choice. First introduced in 1893, Atora continues to be made to the highest standards using only our finest ingredients to assure you of delicious results every time.
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